RŪḤ was built from a heritage.
Shana is half Algerian, half French.
She carries both, wherever she goes.
She has lived far from them for years.
But distance doesn't erase where you come from.
It sharpens it.
Scent has always been her passion.
For her, scent is memory.
Far from home,
she began to miss the scents
that reminded her where she comes from.
Her first fragrance
is to bring the scents of her two cultures back to life.
A part of Algeria,
A part of France.
RŪḤ, the Arabic word for soul.
The part of you that carries everything
distance cannot take.
A feeling you wear.